March 31, 2026

$38M Raised to Bring Capitalism into Healthcare

$38M Raised to Bring Capitalism into Healthcare
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In this episode of the Miami Tech Pod, Maria sits down with Elan Adler, founder of OneImaging, a fast-growing Miami startup on a mission to bring transparency, choice, and cost efficiency to one of the most opaque parts of healthcare: medical imaging.

Elan breaks down how the current system works (and why most people don’t realize they can choose where to get imaging done), how employers—not insurance companies—often bear the real cost, and why introducing marketplace dynamics could dramatically reduce healthcare spending.

They also cover:

  • Why 35% of people delay or skip care due to cost
  • How faster access to imaging can directly impact health outcomes
  • The surprising way insurance works (and who actually pays)
  • OneImaging’s rapid growth to millions of covered lives
  • Lessons from raising $31M in 6 weeks and why fundraising is just sales
  • Why Miami is becoming a serious hub for healthcare innovation

If you’ve ever wondered why healthcare feels so confusing—or how startups are reshaping it—this episode is for you.


00:00 - Welcome Elan

01:03 - Bringing Market Choice To Imaging

04:32 - Quality Screens Plus Speed And Cost

07:14 - Who Really Pays For Imaging

12:14 - Savings Model And Access Effects

21:17 - Building One Imaging From Experience

26:49 - Fundraising With A Sales Mindset

30:36 - Miami Momentum Hiring And Leadership

WEBVTT

00:00:08.480 --> 00:00:10.480
Welcome, Elan, to the Miami Tech Pod.

00:00:10.800 --> 00:00:11.119
Thank you.

00:00:11.119 --> 00:00:12.000
Thanks for having me.

00:00:12.240 --> 00:00:13.679
I think congrats are in order.

00:00:13.679 --> 00:00:14.640
Did you just get married?

00:00:15.279 --> 00:00:16.079
I did, yeah.

00:00:16.399 --> 00:00:18.320
I think I emailed you while you were on your honeymoon.

00:00:18.480 --> 00:00:18.719
Yeah.

00:00:18.879 --> 00:00:20.320
Uh where were you in your honeymoon?

00:00:20.480 --> 00:00:21.199
Uh Thailand.

00:00:21.359 --> 00:00:22.000
Oh, amazing.

00:00:22.000 --> 00:00:23.039
What part of Thailand?

00:00:23.280 --> 00:00:24.079
Um, all over.

00:00:24.079 --> 00:00:29.839
Flew into Bangkok, went up to like the mountainous areas in like Chiang Mai, and then like the island.

00:00:29.839 --> 00:00:32.079
We did, yeah.

00:00:32.079 --> 00:00:32.880
It was super cool.

00:00:32.880 --> 00:00:36.479
Um we went like ATVing and like alongside elephants and stuff.

00:00:36.479 --> 00:00:37.280
It was super cool.

00:00:37.280 --> 00:00:44.000
And then um went to like the islands in the south of the country, uh, like Krabi and uh Kosamui.

00:00:44.399 --> 00:00:44.719
Yep.

00:00:44.880 --> 00:00:48.159
Um, which is where they shot um White Lotus.

00:00:48.399 --> 00:00:48.719
Oh.

00:00:48.960 --> 00:00:50.159
Also the beach, though, too.

00:00:50.159 --> 00:00:51.039
That was amazing.

00:00:51.039 --> 00:00:55.679
Um and it was like as stunning as it would look in in movies, it was like pretty surreal.

00:00:55.679 --> 00:00:58.079
So if you can like bear the flight, yeah.

00:00:58.320 --> 00:00:58.960
It's worth it.

00:00:59.119 --> 00:00:59.679
Yeah, yeah, definitely.

00:01:00.000 --> 00:01:01.039
Okay, it's not overhyped.

00:01:01.840 --> 00:01:02.320
It's really cool.

00:01:02.560 --> 00:01:03.759
Well, I'm excited to chat.

00:01:03.759 --> 00:01:10.239
You are the founder of One Imaging, and I believe you've said your mission is to bring capitalism into healthcare.

00:01:10.560 --> 00:01:11.040
Yes.

00:01:11.359 --> 00:01:12.799
Can you tell us what you mean by that?

00:01:13.200 --> 00:01:17.439
Yeah, I mean, the best way to do that is to just give a pretty easy example.

00:01:17.439 --> 00:01:22.400
Uh, you go to the doctor, and uh I'll make it applicable for what we do.

00:01:22.400 --> 00:01:24.319
You need to get imaging done.

00:01:24.319 --> 00:01:29.200
Um uh you are having some pain, you're trying to figure out what's going on.

00:01:29.200 --> 00:01:37.599
Uh, your doctor just like writes an order and you have no real perception uh where you can go, how much it costs.

00:01:37.599 --> 00:01:43.359
So with any marketplace or with capitalism, you have choice.

00:01:43.359 --> 00:01:49.359
Um, and quality, uh quality and price and value are a big driver in that.

00:01:49.359 --> 00:02:00.480
And so for me and One Imaging, it's about introducing choice to people and letting them decide for themselves because radiology is uh heavily, heavily commoditized.

00:02:00.480 --> 00:02:04.000
I mean, there's still some nuance to that, but it's pretty commoditized.

00:02:04.000 --> 00:02:08.639
So do you care uh where you get your prescription drugs from?

00:02:08.639 --> 00:02:12.879
Like you just go to Walgreens or CBS or and there's a ton of options.

00:02:13.039 --> 00:02:13.120
Yeah.

00:02:13.360 --> 00:02:14.879
And it doesn't really make a difference.

00:02:14.879 --> 00:02:24.400
And the same thing with or you uh capitalism at um working, you can order it online from mail order or something of that nature.

00:02:24.400 --> 00:02:40.319
Um, and the same thing with labs, you can get it done really anywhere you want, uh, but it goes to like a quest or lab core or something usually, and you could choose wherever you, whatever location is convenient, or you could try to go somewhere else, uh, but you know you can, but it doesn't feel that way with a lot of healthcare.

00:02:40.319 --> 00:02:48.159
So our goal is to let people know that they can go where they want to go, um, have ownership over their images and data.

00:02:48.159 --> 00:02:51.439
97% of healthcare data is actually imaging data.

00:02:51.439 --> 00:02:51.759
Oh, okay.

00:02:51.759 --> 00:02:54.800
And over 70% of clinical decisions depend on imaging.

00:02:54.800 --> 00:02:56.879
And it's the second most used service.

00:02:56.879 --> 00:03:08.960
So the goal is for a service that's purchased and used that much, just make it uh make it so that people can have choice and and dictate what what have what creates value.

00:03:09.439 --> 00:03:17.360
Okay, so as it works now, usually you'll get a prescription from your doctor and they'll it'll be a specific location that you're meant to go to.

00:03:17.759 --> 00:03:25.439
The the interesting thing is like a lot of times when you think about um a pr it is a prescription, but it will be called a referral.

00:03:25.439 --> 00:03:28.879
Oh would you call a prescription for prescription drugs a referral?

00:03:29.120 --> 00:03:29.280
No.

00:03:29.520 --> 00:03:38.639
So they've been almost it's so embedded at this point and entrenched that the two terms have become synonymous, but it's a prescription for radiology.

00:03:38.639 --> 00:03:41.599
And you could take a prescription to get filled wherever you want it to get filled, right?

00:03:41.759 --> 00:03:41.919
Yeah.

00:03:42.159 --> 00:03:43.840
So it's the same, it's the same thing.

00:03:43.840 --> 00:03:45.199
But people don't realize that.

00:03:45.199 --> 00:04:00.240
So yes, your doctor writes you a prescription for radiology services at, you know, which is radiation, sometimes not, but uh they usually send it to the same place that they're employed by, the hospital, wherever it may be.

00:04:00.240 --> 00:04:05.039
Um, and you could go to a different hospital if you want, or you could go to an outpatient imaging center if you want.

00:04:05.039 --> 00:04:09.120
And our uh belief is that you should be able to go where you want.

00:04:09.680 --> 00:04:11.840
And is it now they just do that because of just sufficient?

00:04:11.840 --> 00:04:16.959
Like they just think, you know, might as well do it right here, or is the financial incentive obviously?

00:04:17.600 --> 00:04:19.279
No, there's of course financial incentives.

00:04:19.279 --> 00:04:23.040
Those services are going to be very expensive.

00:04:23.040 --> 00:04:30.959
And so uh they want to make sure that that service is performed inside the same place that their employee, the physician, works.

00:04:31.360 --> 00:04:32.160
Yeah, makes sense.

00:04:32.160 --> 00:04:44.000
So as if someone is trying to, they're using one imaging, they're trying to decide where to get their imaging done, what are the things that they should be considering other than just proximity to their home?

00:04:44.000 --> 00:04:47.680
Is there anything are there ratings like this is a nice experience?

00:04:48.160 --> 00:04:53.439
Yeah, uh well, one imaging like levels the playing field from the quality perspective.

00:04:53.439 --> 00:04:55.759
We don't work with providers that are low quality.

00:04:55.759 --> 00:05:05.680
And if we start to see continuous um below average uh survey satisfaction scores on providers, we remove them from our platform.

00:05:05.680 --> 00:05:11.759
Um and um, or like at the very least, warn them to start and then remove them.

00:05:11.759 --> 00:05:19.439
Um but that's so that's leveled out, and that's what starts to make it commoditized, especially when we say, okay, the equipment is above par.

00:05:19.439 --> 00:05:35.360
It's accredited by the American College of Radiology, and they have we've done our checks and we see that they have board-certified radiologists that are subspecialized or whatever the case is, and they have accredited technologists who are doing the scan.

00:05:35.360 --> 00:05:41.519
Uh, once you have all that stuff and it's a level playing field, then it's about value.

00:05:41.519 --> 00:05:43.519
How soon can you get in for an appointment?

00:05:43.519 --> 00:05:44.480
What's the cost?

00:05:44.480 --> 00:05:46.959
What's the proximity to your work or your home?

00:05:46.959 --> 00:05:49.040
I mean, what else, what else could you want?

00:05:49.040 --> 00:05:57.920
I mean, if you if your doctor thinks you might have cancer, and this happened to some people in my own family, um, and they're like, yeah, we're booked up.

00:05:57.920 --> 00:05:59.439
We can't get you in for six weeks.

00:05:59.439 --> 00:06:01.040
You shouldn't just wait six weeks.

00:06:01.040 --> 00:06:10.480
You should look for all the other places that can get you in that same week because that's the amount of time it takes from something to spread from one part of your body to another or go from stage one to stage three.

00:06:10.959 --> 00:06:20.079
I I believe I heard you say in another interview that the sooner you get it, the sooner someone's able to get an appointment, the more likely that they are going to proceed with the imaging.

00:06:20.079 --> 00:06:20.959
Is that correct?

00:06:20.959 --> 00:06:22.959
Do people just like put it off otherwise?

00:06:23.600 --> 00:06:37.439
Yeah, I I do we, I mean, I think that's with any service, you can see like a a correlation between how soon they go and and and get the exam and and actually how soon it's booked and and the follow-up to completion.

00:06:37.439 --> 00:06:42.399
Uh it's kind of like if you're to uh what's what's the word I'm looking for?

00:06:42.720 --> 00:06:43.360
Instant gratification.

00:06:43.600 --> 00:06:53.199
No, no, if you like put something off to like if you procrastinate, a lot of the times you'll procrastinate and you might just drop it off and say I have other priorities and things I need to do right now.

00:06:53.199 --> 00:06:54.639
It wasn't that serious.

00:06:54.639 --> 00:06:54.879
Yeah.

00:06:54.879 --> 00:06:56.240
And then you just don't do it.

00:06:56.560 --> 00:06:56.720
Yeah.

00:06:56.720 --> 00:06:59.519
Especially with I'm sure something as like scary as that.

00:06:59.519 --> 00:07:07.120
You might just even subconsciously like not want to use any excuse to try to like not find out things, maybe.

00:07:07.360 --> 00:07:07.759
Exactly.

00:07:08.399 --> 00:07:13.360
So is this why hasn't this type of marketplace existed before?

00:07:13.360 --> 00:07:17.439
Is now there is there something specific that now allows this to occur?

00:07:18.399 --> 00:07:21.360
Um, I think there's a lot of market market dynamics.

00:07:21.360 --> 00:07:26.000
So right now, corporations that offer insurance plans, they take the risk on.

00:07:26.000 --> 00:07:28.160
So they're actually paying the cost of care.

00:07:28.160 --> 00:07:40.079
Um and you they like hire your like the insurance plan that you see on your insurance card, they actually hire those insurance plans to provide essentially a marketplace of providers and handle all the financial transactions.

00:07:40.079 --> 00:07:41.279
That's what they do.

00:07:41.279 --> 00:07:46.959
But they're um when your core when a corporation gets larger, uh, they don't actually pay for the risk.

00:07:46.959 --> 00:07:52.160
So the reality is your employer is actually the one behind the payments.

00:07:52.160 --> 00:07:52.639
Okay.

00:07:52.639 --> 00:07:54.319
A lot of people don't know that.

00:07:54.319 --> 00:07:57.040
And so that starts to get really interesting.

00:07:57.279 --> 00:08:00.000
I mean, that's a huge insurance company isn't paying for this imaging.

00:08:00.000 --> 00:08:01.600
Your employer is directly paying for it.

00:08:01.920 --> 00:08:15.920
Your your employer pays your insurance comp the insurance company, which is often called a third-party administrator, to provide a network of providers that your employees can go to for medical care and handle the financial transactions.

00:08:15.920 --> 00:08:30.639
And when the financial transactions are settled, based on whatever the plan of your insurance is, co-pays, co-insurance deductibles, the remaining balances that are owed by the insurance plan is not actually the insurance carrier, like a Blue Cross Blue Shield or United Healthcare.

00:08:30.639 --> 00:08:31.920
It's actually your employer.

00:08:31.920 --> 00:08:32.960
They on the hook.

00:08:32.960 --> 00:08:33.759
They pay that.

00:08:33.759 --> 00:08:34.879
So I had no idea.

00:08:34.879 --> 00:08:36.320
I know a lot of people don't know.

00:08:36.320 --> 00:08:37.600
I didn't know that when I started this.

00:08:37.600 --> 00:08:39.840
And so there's it's a big deal.

00:08:39.840 --> 00:08:54.480
If medical, if you look at all these charts right now, every chart that you see of like the largest expenses in healthcare, healthcare or not in healthcare, in all services, healthcare services in the United States is the highest by far.

00:08:54.480 --> 00:08:58.399
It's also like, you know, it's our largest sector of our GDP and it's the highest by far.

00:08:58.399 --> 00:09:15.759
So the medical expenses that exist have gotten so high disproportionately to what people can afford that the people who are on the hook, the patient and the employer who are paying for that, they're trying to figure out a way to lower their costs for both the their employee and themselves.

00:09:15.759 --> 00:09:27.120
So if you have a $1,000 exam and it's a $20, $200 copay because you've hit your deductible, the $800 actually gets subsidized by your employer.

00:09:27.120 --> 00:09:28.240
A lot of people don't know that.

00:09:28.240 --> 00:09:28.960
That's a ton of money.

00:09:28.960 --> 00:09:29.919
Could you imagine?

00:09:30.080 --> 00:09:30.320
Yeah.

00:09:30.480 --> 00:09:36.159
So corporations, it's their second largest line item after salaries and payroll and all that is healthcare benefits.

00:09:36.480 --> 00:09:43.919
And is is the kind of part of the pitch to the employer because you're you're selling one imaging to the insurance providers or the other thing?

00:09:44.159 --> 00:09:53.360
We offer it to um corporations that typically have more than um 2,000 employees who are in this uh self, it's called self-insured employer.

00:09:53.360 --> 00:09:57.519
We also do sell it now to um independent insurance companies.

00:09:57.519 --> 00:09:59.679
We also sell it to large insurance companies too.

00:09:59.679 --> 00:10:14.639
And even in the case when they're taking on the risk, the insurance companies and um and providing that that risk management for employers and their and their members, they actually also are dealing with the same thing where the medical expenses are higher than the premium.

00:10:14.639 --> 00:10:20.240
The premium is really just, if you think about insurance, it's just subscription as a service, B2B SaaS.

00:10:20.240 --> 00:10:39.600
They're offering a marketplace, they're dealing with the financial transactions, and they're basically making the bet based on data and um based on data and population health that the subscription fees that they take in are slightly just high enough that they're higher than the total medical expenses that you'll receive.

00:10:39.600 --> 00:10:42.000
So isn't that kind of interesting to think about it that way?

00:10:42.000 --> 00:10:48.639
No one realizes that insurance companies to some degree, although large financial institutions, are some version of B2B SaaS.

00:10:48.639 --> 00:10:48.879
Yeah.

00:10:49.039 --> 00:10:49.440
The original.

00:10:49.440 --> 00:10:50.879
That's a great way of looking at it.

00:10:50.879 --> 00:10:51.039
Yeah.

00:10:51.600 --> 00:11:04.639
And so, you know, also for them, and again, it's so interesting because a lot of, you know, a lot of people don't understand that in many cases, not all, there's nuance, but in many cases, it's an unpopular opinion that I'm gonna say this.

00:11:04.639 --> 00:11:18.480
But it's a opinion that I have that in many cases, the insurance company's incentive and the your employer's incentive and the patient or benefit members' incentive actually all align really well for a lower cost of healthcare.

00:11:18.480 --> 00:11:29.519
And so you have all of these people and they look at one imaging, this second largest line item in or second most use service, um, third or fourth highest expense category in healthcare.

00:11:29.519 --> 00:11:38.080
And if we can lower the cost of it a lot, especially for something that's critical at the point of the continuation of the rest of their healthcare journey, you know, what happens?

00:11:38.080 --> 00:11:48.000
You if if your knee is in really bad condition, how do you know if you should get physical therapy or surgery if you can't look inside your knee?

00:11:48.000 --> 00:11:55.679
People really underestimate how significant of an invention seeing inside your body is and the power that unlocks.

00:11:55.679 --> 00:12:01.120
And no one really cares about it until they need it, unfortunately, but the power that unlocks is pretty substantial.

00:12:01.120 --> 00:12:04.720
And the unit economics behind our business align really well with everybody.

00:12:04.720 --> 00:12:08.960
Except except for providers that are charging way too much money.

00:12:09.279 --> 00:12:10.480
Okay, that's what I was wondering.

00:12:10.480 --> 00:12:11.679
Like who who loses here?

00:12:11.679 --> 00:12:12.960
And it's the people overcharging.

00:12:13.039 --> 00:12:13.759
But that's correct.

00:12:14.000 --> 00:12:15.840
Can you speak to kind of the revenue model?

00:12:16.799 --> 00:12:24.960
Yeah, we have a really great uh model um where we can look at your radiology spending.

00:12:24.960 --> 00:12:31.600
And if we will say, hey, we can reduce your spending from, you know, 10 million to 4 million or something.

00:12:31.600 --> 00:12:33.120
I'm just using arbitrary numbers here.

00:12:33.120 --> 00:12:37.679
And so that $6 million in savings will take a piece of your savings.

00:12:37.679 --> 00:12:42.080
Um it's dollars found, uh, dollars lost now found.

00:12:42.080 --> 00:12:44.639
Alternatively, we'll charge a subscription fee.

00:12:44.639 --> 00:12:50.799
And um we'll you know, say, hey, this is gonna create a three to one ROI for you if you put this in.

00:12:50.799 --> 00:12:53.120
Um and that it's very much similar.

00:12:53.679 --> 00:13:01.600
And the real savings is you're kind of ideally helping redirect some of these folks to cheaper places to get it done.

00:13:02.080 --> 00:13:05.120
Um I would say less expensive, yes.

00:13:05.120 --> 00:13:09.600
Um redirection is up to the the individual.

00:13:09.600 --> 00:13:12.000
So we don't tell people where they can and cannot go.

00:13:12.000 --> 00:13:17.600
What we do, however, do is we enforce that people know what their options are.

00:13:17.600 --> 00:13:19.519
They can then choose where they want to go.

00:13:19.519 --> 00:13:24.080
They can choose if they want to go to the same place their doctor originally wrote the order to.

00:13:24.080 --> 00:13:26.480
Um, that's completely up to them.

00:13:26.480 --> 00:13:30.080
I'm not, we're not here to tell people where they cannot can and cannot go.

00:13:30.080 --> 00:13:32.399
We're here to give them information.

00:13:32.399 --> 00:13:38.480
Um, imagine if you needed a prescription to get a Uber, to get to get transportation.

00:13:38.480 --> 00:13:40.159
And you could choose, do you want to use taxis?

00:13:40.159 --> 00:13:41.120
Do you want to use Uber?

00:13:41.120 --> 00:13:42.000
Do you want to use Lyft?

00:13:42.000 --> 00:13:43.679
Think about one imaging that way.

00:13:43.759 --> 00:13:43.919
Yeah.

00:13:44.159 --> 00:13:59.759
If you needed a prescription to get transportation, instead of that uh prescription only going to, I guess you could say the taxi system, we're saying that prescription is going to go to Uber and you can order whatever type of car you want, even.

00:13:59.759 --> 00:14:01.279
It's a good way to think about it, I suppose.

00:14:01.600 --> 00:14:02.799
Yeah, that's a really good way.

00:14:03.120 --> 00:14:08.960
I think I I try to put um the complexity of healthcare into understandable terms.

00:14:08.960 --> 00:14:22.240
Or Airbnb, let's say you needed a prescription uh and it was you could only go to a hotel versus, hey, now I can go to a hotel, or I can go to any of these different types of homes and I can choose how much I want to pay or how close it is to where I want to be.

00:14:22.240 --> 00:14:23.600
That's the value, right?

00:14:23.600 --> 00:14:24.399
And that's what we're doing.

00:14:24.399 --> 00:14:29.840
That's why I say that we're introducing free market capitalism into healthcare or and specifically into radiology.

00:14:30.240 --> 00:14:38.480
And is part of the pitch like the second order effects of like if we help them get an appointment sooner, we can potentially get them diagnosed sooner.

00:14:38.480 --> 00:14:40.799
Ideally, it's before anything progresses.

00:14:41.279 --> 00:14:44.080
There's a lot of really amazing second order uh effects.

00:14:44.080 --> 00:14:46.320
That is the first and foremost.

00:14:46.320 --> 00:14:49.919
Um the numbers are obviously crazy.

00:14:49.919 --> 00:14:58.559
Like people who have a healthcare background that are listening like will know like 35% of people will delay or forego imaging or healthcare due to cost.

00:14:58.559 --> 00:15:00.159
So that's even the first barrier.

00:15:00.159 --> 00:15:01.039
It's access.

00:15:01.039 --> 00:15:03.759
And people don't realize cost is a big part of access.

00:15:03.759 --> 00:15:08.480
Medical debt is, I think, the largest source of debt or whatever of bankruptcies in the country.

00:15:08.480 --> 00:15:10.559
It's like 75% of bankruptcies.

00:15:10.559 --> 00:15:19.039
So when I talk about the most expensive service that exists today, the most expensive services in the US, it is literally healthcare.

00:15:19.039 --> 00:15:26.879
And so the second-order effects are by making it less expensive, people who wouldn't get imaging before are now getting imaging.

00:15:26.879 --> 00:15:49.039
So when you think about people in traditional industries, especially, um think about the person who's bagging your groceries or whatever it might be, uh, or the person, whatever, you know, that might be making less money than they could be or would want to be making, and they're in a tough spot.

00:15:49.039 --> 00:15:54.639
This gives them a way of being healthy and knowing because they wouldn't have been able to afford the exam without it.

00:15:54.639 --> 00:15:56.159
So a lot of it is that.

00:15:56.159 --> 00:16:05.120
But yes, you can be healthier, and then there's a lot of things you can you can do when 97% of healthcare data is imaging data, being able to create predictive outcomes.

00:16:05.120 --> 00:16:17.679
I mean, you could just get your images and you could plug them into Chat GPT or XAI or Grok or sorry, Grok or Claude, whatever one you you want to use, uh pick pick your model for the day.

00:16:17.679 --> 00:16:20.000
And you can get a whole bunch of extra stuff from that too.

00:16:20.000 --> 00:16:20.879
And people are doing that.

00:16:20.879 --> 00:16:23.039
And that's what we're trying to give people more access to.

00:16:23.519 --> 00:16:27.279
Yeah, I'm I'm a kind of a freak when it comes to this kind of thing.

00:16:27.279 --> 00:16:28.080
I love tracking.

00:16:28.080 --> 00:16:32.320
I love now this movement where we are getting more control of our data.

00:16:32.320 --> 00:16:39.679
I'm also one of the ones who like opted and paid for a full body MRI just electively to make sure everything looked good.

00:16:39.840 --> 00:16:39.919
Yeah.

00:16:40.159 --> 00:16:49.759
Uh how are you feeling about kind of that movement of more folks kind of taking control of their healthcare, doing these like elective uh imaging, like the Ezra's and the Pernovos?

00:16:49.919 --> 00:16:51.759
Aaron Powell Yeah, I'm a huge believer in that.

00:16:51.759 --> 00:16:57.279
I helped write the first whole body imaging protocols for Ezra when I was working at Siemens.

00:16:57.279 --> 00:17:01.600
Um and um I mean I try to get them done whenever I can as well.

00:17:01.600 --> 00:17:03.679
Uh they're just super expensive.

00:17:03.759 --> 00:17:12.160
Aaron Powell Well, I know one of the concerns they say is like, oh, you something might come out that would never amount to anything, and you might then like drive yourself insane.

00:17:12.160 --> 00:17:13.200
How do you feel about that?

00:17:13.519 --> 00:17:16.319
I mean it's whatever people want to do.

00:17:16.319 --> 00:17:18.240
I'm I'm just about maximum freedom.

00:17:18.480 --> 00:17:18.720
Yes.

00:17:18.799 --> 00:17:24.000
I so like if you're gonna go do that, you're a person who wants to know.

00:17:24.000 --> 00:17:28.400
Um I I don't believe in like uh telling people like people know that.

00:17:28.400 --> 00:17:32.960
Like they know the like there's this like disclaimers are obvious.

00:17:32.960 --> 00:17:42.880
Like they're it's clear that they there can be incidental findings and things of that nature that can cause unnecessary biopsies, we can c which can cause issues, whatever it might be.

00:17:42.880 --> 00:17:47.519
Uh as someone who has a lot of cancer in their family, like I opt for it.

00:17:47.519 --> 00:17:52.240
I think everyone uh I think people are smart enough to like all the LLMs are free.

00:17:52.240 --> 00:17:55.039
You can pop it open and make the assessment for yourself.

00:17:55.039 --> 00:17:58.640
My biggest uh issue is just it's super expensive.

00:17:58.640 --> 00:18:03.519
And I can't afford to, I can't afford personally to get it done often.

00:18:03.519 --> 00:18:04.960
And I think a lot of people can't.

00:18:04.960 --> 00:18:12.160
I think if we could get a if it was affordable, um, like I'm sure you even you, you're like probably like, well, this is really expensive.

00:18:12.160 --> 00:18:13.839
Like, I don't want to do this often.

00:18:14.000 --> 00:18:14.160
Yeah.

00:18:14.319 --> 00:18:16.960
Um, and it's also like a huge time commitment.

00:18:16.960 --> 00:18:18.799
It that's the biggest barrier.

00:18:18.799 --> 00:18:24.079
So how do you say to the rest of like everybody else, there's another way to do it?

00:18:24.079 --> 00:18:28.079
If you have previous images, do you even need to do that?

00:18:28.079 --> 00:18:30.079
Uh, think about this for an example.

00:18:30.079 --> 00:18:31.680
Let's say your shoulder is bothering you.

00:18:31.920 --> 00:18:32.480
It is actually.

00:18:32.480 --> 00:18:33.279
Oh gosh.

00:18:33.599 --> 00:18:35.119
And you go get a shoulder MRI.

00:18:35.119 --> 00:18:51.279
That will address not only your shoulder conditions, what you might be experiencing, but when you get an MRI of your shoulder, you're getting like dozens, if not more, of what you call slices, pictures um through multiple planes or views of your shoulder.

00:18:51.279 --> 00:18:56.079
And you can see um ligaments and tendons and the characterization of that.

00:18:56.079 --> 00:18:58.240
And that has a lot of leading health indicators.

00:18:58.240 --> 00:19:01.680
You can see your blood vessels and your cardiovascular system.

00:19:01.680 --> 00:19:03.119
You can see an artery going through here.

00:19:03.119 --> 00:19:04.799
You have a huge artery in your shoulder.

00:19:04.799 --> 00:19:10.720
You can see you also have a, you know, a ton of lymph nodes in your shoulder on in your axillary area under your armpit.

00:19:10.720 --> 00:19:14.960
And so you can see a ton more than just you can you get a lot of bang for your buck.

00:19:15.039 --> 00:19:15.359
Is that right?

00:19:15.359 --> 00:19:15.759
Yeah.

00:19:15.839 --> 00:19:27.440
So when you get a shoulder MRI, the the prescription will be a prescription that tells the radiologist to read for the suspected diagnosis that they think you might have.

00:19:27.440 --> 00:19:37.359
So if your shoulder condition is like a potential, like potentially a torn uh labral, like labral tear, labral tear, labrum, that's what the radiologist will read for.

00:19:37.359 --> 00:19:39.920
There might be like an incidental finding in that too.

00:19:39.920 --> 00:19:44.720
But what's not being done is actually combing through all the other data in there.

00:19:44.720 --> 00:19:53.119
Um, your muscle characterization, your bone density, your your the vessels, you know, blood vessels, your uh lymphatic system.

00:19:53.119 --> 00:19:57.839
So imagine the MR, let's say you had that MRI done last year that already exists.

00:19:57.839 --> 00:20:04.960
So if you go to get a whole body scan, do you need to do it if someone could take that previous image and upgrade it for you, if you will?

00:20:05.279 --> 00:20:06.559
Oh, good point.

00:20:06.559 --> 00:20:15.680
And and and on the topic of like how costly they are, yeah, I got it done like about a year and a half ago, and I'm like, okay, how often do I need to do it where like it it is pricey?

00:20:15.680 --> 00:20:19.039
So like how long should I go between scans in order to make it?

00:20:19.039 --> 00:20:26.880
But I I feel like I've read a lot about I don't know if it was Switzerland or Sweden or someone who is doing this in a lot more like cost-effective way.

00:20:26.880 --> 00:20:28.480
Have you read any of that?

00:20:28.799 --> 00:20:30.400
I think I was like, should I fly to Sweden?

00:20:30.400 --> 00:20:33.039
You might be referring to like uh Nico scans?

00:20:33.359 --> 00:20:33.759
Maybe.

00:20:34.079 --> 00:20:36.880
From I think the s founder of Spotify created something.

00:20:36.880 --> 00:20:37.279
Okay.

00:20:37.279 --> 00:20:38.160
I'm not sure.

00:20:38.160 --> 00:20:39.039
I'm not sure.

00:20:39.039 --> 00:20:42.720
Um I didn't I don't know much about what they're doing.

00:20:42.720 --> 00:20:48.720
Uh, but yes, you can get whole body scans outside the country for a lot less money.

00:20:48.720 --> 00:20:54.640
I have heard of people flying to like South Korea to get whole body scans for like 300 bucks.

00:20:54.880 --> 00:20:55.200
Oh wow.

00:20:55.200 --> 00:20:56.799
My friends want to go for like skincare.

00:20:56.799 --> 00:20:59.039
I'll be like, now while you're at it, we should get a full body scan.

00:20:59.279 --> 00:21:02.079
Yeah, or you know, people do medical tourism all the time.

00:21:02.079 --> 00:21:05.200
Um nothing on here is medical advice, by the way.

00:21:05.680 --> 00:21:06.640
I was gonna say that.

00:21:07.119 --> 00:21:11.440
Um but you lose the val like you lose it on the flight costs.

00:21:12.000 --> 00:21:12.319
Yeah, yeah.

00:21:12.319 --> 00:21:14.400
Well, if you happen to be going for another reason.

00:21:14.400 --> 00:21:16.799
But uh you alluded to your time at Siemens.

00:21:16.799 --> 00:21:20.480
Can you kind of talk a little bit about what led you to starting one imaging?

00:21:20.480 --> 00:21:21.519
What was your background in?

00:21:22.000 --> 00:21:22.240
Yeah.

00:21:22.240 --> 00:21:35.279
I have an academic background in radiologic sciences and MRI physics, um, originally from Cleveland, went to the Ohio State University, um, moved down here, managing outpatient radiology centers for the Cleveland Clinic down here.

00:21:35.279 --> 00:21:37.519
I always wanted to move to South Florida though.

00:21:37.759 --> 00:21:38.160
Oh, good.

00:21:38.400 --> 00:21:39.759
Um I don't like the cold.

00:21:39.759 --> 00:21:43.680
Um, or taxes, or you're in the right place.

00:21:43.680 --> 00:21:44.960
Or yeah.

00:21:44.960 --> 00:21:46.240
That was a joke.

00:21:46.240 --> 00:21:53.039
But um after doing that, I left to work at Siemens and I lived, I traveled all over the U.S.

00:21:53.039 --> 00:21:54.880
working with tons of different providers.

00:21:54.880 --> 00:22:12.559
I worked with a ton of different outpatient providers, health systems, and I think that the I saw how experiences different or differ between hospital-based settings and outpatient settings, wait times, cost differences, quality differences, different things like that.

00:22:12.559 --> 00:22:21.920
Um, outpatient centers, for instance, because they're a standalone building, usually, it's really easy to replace the equipment compared to knocking down like 10 walls in a hospital.

00:22:21.920 --> 00:22:25.519
You just can knock out one wall and it's usually meant to be torn down.

00:22:25.519 --> 00:22:41.200
So you can replace equipment and put in newer equipment faster, different things like that, or their business models are more aligned with patients where they're optimizing uh a lot for efficiency and speed because they have outcomes of having to drive profitability.

00:22:41.200 --> 00:22:43.440
And people think that's a that that's a bad thing.

00:22:43.440 --> 00:22:47.200
And I actually think that there's a reason, a ton of reasons why I disagree.

00:22:47.200 --> 00:22:52.799
I mean, anytime you're creating value for people, value like it's not always that people are cutting corners.

00:22:52.799 --> 00:23:07.200
There's just ways where you can introduce technology or better scheduling systems, different things like that, that allow you to have the same quality uh and do it more efficiently and have higher throughput, which is able to allow you to lower your costs.

00:23:07.200 --> 00:23:12.400
So people think that just because a private equity firm owns something that they're going to lose quality.

00:23:12.400 --> 00:23:15.440
And there's a lot of instances where it's the reverse, where it's the opposite.

00:23:15.440 --> 00:23:19.440
It's just like a bad publicity, it's just bad PR, honestly.

00:23:19.440 --> 00:23:25.440
Um, and oftentimes it aligns better with the customer and like the value it's creating.

00:23:25.440 --> 00:23:31.440
So I saw these different models and different things going on, and I always wanted to start my own business.

00:23:31.440 --> 00:23:46.319
Um, so I I mean I quit my job after um after like taking over an awesome role after a year and a half, I quit it and basically said I want to start, you know, a company that brings you know more access to care based on my own experiences, makes it less expensive.

00:23:46.319 --> 00:23:56.079
It really just comes from like something simple, which is like if we were to ask anyone here today who's listening, um, do you know how much it costs for an MRI?

00:23:56.079 --> 00:23:59.359
Do you know how much it costs for a CT, an ultrasound, a mammogram, an x-ray?

00:23:59.359 --> 00:24:04.000
Do you know what the prices are of different places, what your out-of-pocket cost is going to be?

00:24:04.000 --> 00:24:06.240
Can you get an appointment quickly?

00:24:06.240 --> 00:24:11.839
Um, I mean, like basic questions that any service provider should be able to give you.

00:24:11.839 --> 00:24:18.319
And there is not a no one ever says, yeah, I have a good experience today with that whole system.

00:24:18.319 --> 00:24:21.759
So I was like, well, there's clearly an opportunity to fix that and make it way better.

00:24:22.000 --> 00:24:23.359
And so do you handle the bookings?

00:24:23.680 --> 00:24:24.160
Yeah, we do.

00:24:24.400 --> 00:24:28.640
So do you is this like eventually, if not already, going to be like a resi?

00:24:28.640 --> 00:24:30.319
Like, hey, somebody canceled today.

00:24:30.319 --> 00:24:31.039
Do you want to get it?

00:24:31.200 --> 00:24:34.559
I mean, as a B to as a B2B to C marketplace, to some degree it is a resi.

00:24:34.640 --> 00:24:34.799
Yeah.

00:24:34.960 --> 00:24:35.680
Yeah, 100%.

00:24:35.680 --> 00:24:41.119
I mean, the only difference is like it's as if Resi was offered by your employer or insurance plan.

00:24:41.119 --> 00:24:44.880
If it's offered by your employer or insurance plan, it is Resi for imaging to a degree.

00:24:45.119 --> 00:24:45.279
Yeah.

00:24:45.279 --> 00:24:45.920
Oh, that's awesome.

00:24:46.160 --> 00:24:55.519
I mean, there's obviously like nuance and other things we help with, but like uh the only the like the thing with Resi is you don't need to um the prices on menus are available.

00:24:55.920 --> 00:24:56.400
That's true.

00:24:56.720 --> 00:25:03.200
So you know, like, okay, I want to get, you know, I want to go to this top-tier, you know, new place that just opened up in Miami.

00:25:03.200 --> 00:25:09.519
It's one thing versus, you know, going to not that you would need it, but like going to McDonald's, right?

00:25:09.519 --> 00:25:12.480
I mean, different, different analogy here, but yeah.

00:25:12.960 --> 00:25:14.799
And so you started the company when?

00:25:15.279 --> 00:25:17.440
Uh like the start of 2023.

00:25:17.839 --> 00:25:18.160
Okay.

00:25:18.160 --> 00:25:18.640
Yeah.

00:25:18.640 --> 00:25:26.079
So in the last three years, if I'm not mistaken, you 50xed the company's growth and you now service over two million people?

00:25:26.400 --> 00:25:26.799
That's correct.

00:25:26.799 --> 00:25:27.839
We'll have two million this year.

00:25:27.839 --> 00:25:28.079
Aaron Powell, Jr.

00:25:28.160 --> 00:25:29.200
How did you grow so fast?

00:25:29.200 --> 00:25:30.240
What's the secret?

00:25:30.720 --> 00:25:37.680
Uh I mean, I'd say relentless, uh a lot of like relentless effort.

00:25:37.680 --> 00:25:47.920
Um talking to like ruthlessly, just you know, having no ego, talking to everyone and talking to anyone about anything and understanding where like the value is.

00:25:47.920 --> 00:25:54.480
But there's like the market dynamic of it just being the most expensive thing that exists and people wanting to lower the cost of it.

00:25:54.480 --> 00:25:55.839
It's just a problem.

00:25:55.839 --> 00:26:07.200
It's a just a solution to a problem that is really prevalent and exists that people, corporations, and people have that they don't want to have.

00:26:07.200 --> 00:26:12.720
I mean, I wish there was like a better answer or more to it, but that's really the case.

00:26:12.720 --> 00:26:17.839
It's a solution for a problem that people have, and we were just relentless about putting it in front of as many people as possible.

00:26:18.640 --> 00:26:20.240
I actually like hardcore hustle.

00:26:20.400 --> 00:26:26.799
Yeah, my chief commercial officer like honestly like hates me and we because like I don't think like we really don't even have marketing still.

00:26:26.799 --> 00:26:30.559
It's literally just all ruthless B2B selling.

00:26:30.960 --> 00:26:31.839
Well, that's incredible.

00:26:31.839 --> 00:26:36.880
I think that's probably what helped you uh in October close what was it, $31 million Series A?

00:26:37.119 --> 00:26:37.599
Yeah, that's correct.

00:26:37.920 --> 00:26:40.400
And you had some pretty notable investors involved.

00:26:40.400 --> 00:26:44.240
Uh so total fund funding to date, $38 million, correct?

00:26:44.240 --> 00:26:49.519
Um can you tell I and did I hear that it only took six weeks to close this round?

00:26:49.519 --> 00:26:50.400
Yeah.

00:26:50.400 --> 00:26:52.559
I mean, that's a dream for founders.

00:26:52.559 --> 00:26:54.640
Can you talk to the fundraising experience?

00:26:55.039 --> 00:26:56.480
Um it's a sales process.

00:26:56.480 --> 00:27:00.880
So I have a sales background, so I guess that probably helps with commercialization.

00:27:00.880 --> 00:27:10.799
Um, but if I think the biggest mistake I made early on with raising money is not treating uh raising capital similarly to having a a sales mindset.

00:27:10.799 --> 00:27:13.039
You have an asset and you're selling an asset.

00:27:13.039 --> 00:27:17.440
You're selling equity of that asset like because people believe it has value.

00:27:17.440 --> 00:27:22.079
And if you treat it that way, the outcomes are gonna be a little bit different.

00:27:22.079 --> 00:27:24.720
And no one should feel entitled to funding.

00:27:24.720 --> 00:27:26.079
I think that's a big thing too.

00:27:26.079 --> 00:27:29.440
I think people get really passionate and say, like, I have the best idea.

00:27:29.440 --> 00:27:31.200
I should, I should have this.

00:27:31.200 --> 00:27:33.119
Like, people should give me money.

00:27:33.119 --> 00:27:40.240
Like, you're people are parting ways with millions, tens of millions, hundreds of millions, and obviously in many cases, billions of dollars.

00:27:40.240 --> 00:27:42.880
Like, no one's entitled to funding.

00:27:42.880 --> 00:27:47.039
The second I change, like I was probably one of those people.

00:27:47.039 --> 00:28:18.559
And I think it's a mindset of understanding that you're not entitled to it and that you have to really be buttoned up and understand your business, understand the financials of your business, what like the risks are, the upside and like the value of your asset, and also just understanding who you're talking to, the types of funds you're talking to, why you want to talk to them, and trading it in like a very detail-oriented, thoughtful process, not just going out and saying, like, I have this amazing idea and I want your you to give me money, like that's just not gonna work.

00:28:18.559 --> 00:28:21.119
Um, I can tell you from first hand experience.

00:28:21.119 --> 00:28:28.400
So when I shifted and really like was able to speak to my business, and I mean it helps that we're growing fast, obviously.

00:28:28.400 --> 00:28:38.720
But when you're able to really speak to your business and understand it and align well with the investors you're bringing on philosophically as well as financially, that's a huge thing too.

00:28:38.720 --> 00:28:40.640
Then things will go well.

00:28:41.119 --> 00:28:43.440
And so it was led by Vi Capital, right?

00:28:43.440 --> 00:28:43.599
Yeah.

00:28:43.599 --> 00:28:47.759
Did you already have a sorry, BY, do you already have a relationship with them?

00:28:48.400 --> 00:28:58.319
Um no, they knew one of our the investors on our cap table, but they had found us, uh, reached out to the investor they knew and um kind of went from there.

00:28:59.039 --> 00:29:04.400
And so also on the cap table, I know Dylan Field from Figma, John Oranger from Shutterstock.

00:29:04.400 --> 00:29:06.720
How did you get these big names on there?

00:29:07.119 --> 00:29:09.279
Relationships from people on the cap table.

00:29:09.519 --> 00:29:09.759
Yeah.

00:29:09.839 --> 00:29:10.160
Yeah.

00:29:10.480 --> 00:29:14.319
Any okay, any advice for folks who are actively fundraising right now?

00:29:14.319 --> 00:29:17.680
Other than treating it as a sales process and not feeling entitled?

00:29:18.240 --> 00:29:25.519
I would say um, I mean, you gotta focus on your core competency and make make sure everything's like buttoned up.

00:29:25.519 --> 00:29:29.599
Um your business is also a story.

00:29:29.599 --> 00:29:37.039
You know, Steve Jobs was really good at that, uh being a narrator, uh, being a narrator of of of the business.

00:29:37.039 --> 00:29:40.799
And like the mission and vision behind the business is super important.

00:29:40.799 --> 00:29:48.480
So they take like a storytelling class or I mean, I don't know about a storytelling class, but you have to spend some time.

00:29:48.480 --> 00:29:51.519
I think it takes a lot of practice and repetition.

00:29:51.519 --> 00:30:00.480
Uh, I think that fundraising is also a natural feedback loop too, because an investor could also be a buyer of your product.

00:30:00.480 --> 00:30:05.440
Like it could be a venture arm of a corporation who's an employer, as an example.

00:30:05.440 --> 00:30:09.599
Um, that's not the case today for me personally, but it's a feedback loop too.

00:30:09.599 --> 00:30:15.440
And you need to create that feed feedback loop and understand what resonates with buyers, customers.

00:30:15.440 --> 00:30:21.359
You know, for me, there's multiple stakeholders, patients, employers, payers, providers.

00:30:21.359 --> 00:30:22.799
And you have to really know that.

00:30:22.799 --> 00:30:32.000
And if you can get to the bottom of that and really uh understand it deeply, then I think that's the best thing that you can narrate your story a lot better.

00:30:32.559 --> 00:30:32.880
Yeah.

00:30:32.880 --> 00:30:33.359
Okay.

00:30:33.359 --> 00:30:35.759
And how when did you move to Miami?

00:30:36.079 --> 00:30:40.559
I actually originally moved to Miami when I worked for the Cleveland Clinic in 2017.

00:30:40.559 --> 00:30:48.880
And then I left and moved to New York City and uh then Denver, and then had a choice to decide where I was gonna start one imaging.

00:30:48.880 --> 00:30:52.400
And I opted to come here.

00:30:52.400 --> 00:30:59.359
And uh it helps that I have family and you know parents that live here, but I opted to come here and I moved back in 2022.

00:30:59.759 --> 00:31:00.000
Okay.

00:31:00.000 --> 00:31:02.079
Well what was the second contender?

00:31:02.559 --> 00:31:03.119
New York City.

00:31:03.440 --> 00:31:03.680
Okay.

00:31:03.680 --> 00:31:06.640
We know you like the warmth, so I'm sure that helped.

00:31:06.640 --> 00:31:09.440
But what has it been like building here the last few years?

00:31:10.079 --> 00:31:19.200
I mean, you're we're coming off the heels of a lot of crazy news with like Palantir, Mark Zuckerberg, like the Google founders.

00:31:19.200 --> 00:31:22.000
It feels super exciting.

00:31:22.000 --> 00:31:24.880
Um, I really believe that this would happen.

00:31:24.880 --> 00:31:29.279
I believed it would happen since I wanted to move to South Florida the first time as a kid.

00:31:29.279 --> 00:31:40.319
Um you have a big city that's on the beach, that's really business friendly, that's warm, that doesn't really exist anywhere in the United States.

00:31:40.319 --> 00:31:42.319
Um, it's very dense.

00:31:42.319 --> 00:31:46.319
So even if you compare it to like an LA, it's not as dense as LA.

00:31:46.319 --> 00:31:54.240
It's really hard to drive from one place, one part of town to another, versus like, I just walked here from the office as an example, and it took me 12 minutes.

00:31:54.240 --> 00:31:57.359
That density, I think, is really important when you're building too.

00:31:57.359 --> 00:32:01.440
The furthest south people live is Coconut Grove, which is like a 20-minute drive.

00:32:01.440 --> 00:32:03.519
So I think the density is really important.

00:32:03.519 --> 00:32:07.599
Um, and so the momentum here is just crazy.

00:32:07.599 --> 00:32:12.079
Uh, you have a lot of like awesome people, the community is really starting to form.

00:32:12.079 --> 00:32:21.680
Uh, I feel like every other day I have someone from our cap table or someone who's uh from the venture capital industry asking me about moving here, or they just moved here.

00:32:21.680 --> 00:32:25.599
I've met with um that happened twice this week alone, for instance.

00:32:25.599 --> 00:32:35.279
So there's just crazy momentum, and it just feels like every other city feels super jealous and is like Miami's never going to be the next San Francisco.

00:32:35.279 --> 00:32:37.200
It's never gonna be the next New York City.

00:32:37.200 --> 00:32:40.960
It's very much clearly the Dubai or Singapore of the Western Hemisphere.

00:32:40.960 --> 00:32:45.839
I do not even think that there's there's a new, there's like 50 skyscrapers going on.

00:32:45.839 --> 00:32:51.440
I think the skyline already passed up Chicago for the second largest skyline after New York City.

00:32:51.440 --> 00:32:54.319
Um, people are just haters, to be honest.

00:32:54.319 --> 00:32:56.319
And it's like super lame.

00:32:56.319 --> 00:32:58.240
Um, I saw someone tweet about this.

00:32:58.240 --> 00:33:04.480
I think it was Michael Morgan's turn who said, like, being anti-Miami is like being anti-American dynamism.

00:33:04.480 --> 00:33:10.000
Like, this is the really strong, you know, business-friendly place where a lot of capital is moving.

00:33:10.000 --> 00:33:13.039
Why would you not just get behind the wave rather than fight it?

00:33:13.039 --> 00:33:15.119
This is this is where it's all coming now.

00:33:15.119 --> 00:33:18.559
And I'm hiring people in Miami specifically now.

00:33:18.559 --> 00:33:25.200
And even from two or three years ago, there's a huge shift where like there's great talent.

00:33:25.200 --> 00:33:26.880
And that is not what a lot of people think.

00:33:26.880 --> 00:33:29.599
There's good engineering talent, there's great product people.

00:33:29.599 --> 00:33:31.440
I'm finding great folks here.

00:33:31.440 --> 00:33:35.759
And then I have like a lot of people who want to move here who work at One Imaging.

00:33:35.759 --> 00:33:38.240
We're gonna be opening up an office here next year.

00:33:38.240 --> 00:33:44.400
And a lot of people at who work at my company now have asked and have opted or been asking a ton of questions.

00:33:44.400 --> 00:33:46.640
We're having our offsite here next week.

00:33:46.640 --> 00:33:49.359
Um, so I have the whole company coming in town.

00:33:49.359 --> 00:33:51.839
Uh, people want to be here.

00:33:51.839 --> 00:33:56.720
So it feels like just a crazy momentum swing, and I love it.

00:33:56.720 --> 00:34:00.480
And I'm here for it because this was a long bet since I was a kid, honestly.

00:34:00.799 --> 00:34:02.559
Yeah, you you're playing the long game.

00:34:02.559 --> 00:34:03.119
I love that.

00:34:03.119 --> 00:34:06.160
Um, so I'm glad you brought up hiring because that was gonna be one of my questions.

00:34:06.160 --> 00:34:10.719
What roles are you hiring for in case anyone listening is interested in joining the team?

00:34:11.199 --> 00:34:14.320
Uh it's not just one thing.

00:34:14.320 --> 00:34:25.599
It's operators who have uh you know experience in you know operations, um product engineering, contract management, customer success.

00:34:25.599 --> 00:34:27.280
It's like everything.

00:34:27.280 --> 00:34:29.360
Uh we're just we're going really fast.

00:34:29.840 --> 00:34:38.320
And is there for folks who may have feel like they're struggling to find talent, are any secret tips that you could give?

00:34:38.320 --> 00:34:44.320
Like how have you do you just put up a job description or have folk do you have a more hands-on approach?

00:34:44.639 --> 00:34:50.719
I'm pretty active here with um hosting like dinners for with other healthcare founders.

00:34:50.719 --> 00:35:01.840
Um and although I'm not technical, uh that's opened me up to the world of operators because uh I think founders aren't as close with engineers.

00:35:01.840 --> 00:35:04.239
They're closer to like product folks and operators.

00:35:04.239 --> 00:35:12.960
So I've been able to like get introduced to a lot of product folks, um, a lot of operators, um, a lot of senior talent.

00:35:12.960 --> 00:35:19.280
And then from like an engineering perspective, like that I just don't have a good pulse on because I'm not as close to it.

00:35:19.280 --> 00:35:34.159
But um we've accidentally hired a lot of people in the South Florida area from like Fort Lauderdale down, some people in Boca, even, which I'm sure like not a big deal for them to come to the office, not a big deal for like you're you're still getting them in South Florida.

00:35:34.159 --> 00:35:37.119
Uh, you know what I actually do think though?

00:35:37.119 --> 00:35:52.000
I think that if you're hiring, especially in the 28 to 44 range, I think that other founders need to be super cognizant that you should not just take people to your office in Wynwood or your or whatever the case may be from that perspective.

00:35:52.000 --> 00:35:54.400
Like take them to the suburbs.

00:35:54.400 --> 00:35:57.519
Like they they may be, you put yourself in their shoes.

00:35:57.519 --> 00:36:00.480
They might be wanting to have a family soon or have a family.

00:36:00.480 --> 00:36:08.559
Take them uh to Pembroke, Pines, Derrail, uh, Kendall, Pinecrest, Aventura.

00:36:08.559 --> 00:36:12.639
Uh Miami Shores is super close and beautiful and affordable.

00:36:12.639 --> 00:36:16.800
Uh, take them to those areas and make it real for them.

00:36:16.800 --> 00:36:19.440
Don't just take them to Edgewater, Winwood, Brickle.

00:36:19.440 --> 00:36:23.599
It's not super easy for someone to raise a family in the Manhattan of Miami.

00:36:23.599 --> 00:36:24.880
That's a huge piece of advice.

00:36:24.880 --> 00:36:26.159
Make it feel real for them.

00:36:26.159 --> 00:36:29.519
Pembroke Pines, even is like what, 30 minutes into Winwood?

00:36:29.519 --> 00:36:30.559
That's not bad at all.

00:36:30.559 --> 00:36:37.760
Most people, if you're in New York City coming from Long Island, are driving 45 minutes, an hour, sorry, an hour and a half.

00:36:37.920 --> 00:36:38.480
Yeah.

00:36:38.719 --> 00:36:44.480
Um and people are delaying having families because they can't do that.

00:36:44.480 --> 00:36:44.880
Yeah.

00:36:44.880 --> 00:36:48.400
And they'll want to move to Miami because they don't want to drive an hour and a half.

00:36:48.400 --> 00:36:51.599
Driving 30 minutes is very normal and very feasible.

00:36:51.599 --> 00:36:54.880
So that's also a piece of advice I have.

00:36:54.880 --> 00:36:59.920
That's an easy way to bring people here who want to be here anyways.

00:37:00.239 --> 00:37:00.480
Yeah.

00:37:00.480 --> 00:37:01.360
Good advice.

00:37:01.360 --> 00:37:02.079
Okay.

00:37:02.079 --> 00:37:03.360
Last question.

00:37:03.360 --> 00:37:08.559
What are you working on personally as a founder to get better at?

00:37:09.199 --> 00:37:21.199
I think for me it's a continuous um assessment of like my leadership styles and and notice how I use styles plural.

00:37:21.840 --> 00:37:25.280
And because it differs in the it differs.

00:37:26.239 --> 00:37:27.760
It differs by company stage.

00:37:28.159 --> 00:37:29.280
Ah, okay, okay.

00:37:29.760 --> 00:37:34.800
And one thing that I really try to do is just be like really like hungry to learn more.

00:37:34.800 --> 00:37:42.800
I didn't when other founders will tell another founder, like, hey, your series A stage is also hard, really hard.

00:37:42.800 --> 00:37:45.679
It might even be harder, just in a different way.

00:37:45.679 --> 00:37:48.639
It's different being told that than feeling it.

00:37:48.639 --> 00:37:54.400
And so I'm really, I really try to be cognizant and be very adaptable.

00:37:54.400 --> 00:38:00.000
And also, the more you grow, your leadership style has to change too when you have more people.

00:38:00.000 --> 00:38:02.000
So, how do you manage your time?

00:38:02.000 --> 00:38:04.079
Time management's probably my biggest thing.

00:38:04.079 --> 00:38:10.800
Right now, when I leave this, I'm gonna be on my AirPods on a call on the way back to the office.

00:38:10.800 --> 00:38:13.280
I literally work from 8 a.m.

00:38:13.280 --> 00:38:18.639
right now to oftentimes 11, 11:30 with dinners and other things like that included.

00:38:18.639 --> 00:38:20.719
I oftentimes don't have time for lunch.

00:38:20.719 --> 00:38:22.719
I barely have time to go to the bathroom.

00:38:22.719 --> 00:38:25.679
And so I'm being like completely serious.

00:38:25.679 --> 00:38:38.639
And so time management is probably the biggest thing and knowing how to prior be like a ruthless prioritizer of things and looking for the biggest areas and maximum leverage or looking for the biggest bottlenecks and constraints.

00:38:38.639 --> 00:38:41.039
That's like I think especially one big thing.

00:38:41.039 --> 00:38:50.079
Leadership style change has has to shift to being way more accountable to people being more accountable in the series A versus like more, you know, like let's send it.

00:38:50.079 --> 00:38:56.400
You're more like, hey, like metrics are more important and you have to like be a lot more serious and be more hardcore, I think.

00:38:56.400 --> 00:39:00.239
Uh, cause you just have less time and there's more stakes on the line.

00:39:00.239 --> 00:39:04.159
Um so I think it's a lot of things.

00:39:04.159 --> 00:39:23.599
And it's just like being cognizant of all that and continue uh trying to continue to always get better, be more mature, surround yourself with uh people who have been there and done that, listen to what they say, be ready for the moment that there's application to apply what they're saying and react with with that advice you've been given.

00:39:23.599 --> 00:39:24.719
It's it's a lot of stuff.

00:39:24.719 --> 00:39:26.480
I can't, I could probably rant.

00:39:26.480 --> 00:39:36.239
It's just it's yeah, adapta adaptation though is like my biggest focus and continuing to like evolve and change as a person and as a leader and as a prioritizer.

00:39:36.719 --> 00:39:42.880
But that's a great point about how yeah, how it can change throughout your growth journey.

00:39:42.880 --> 00:39:43.679
So thank you.

00:39:44.000 --> 00:39:44.559
Yeah, of course.

00:39:44.800 --> 00:39:47.840
Uh thank you for coming on the pod and for building in Miami.

00:39:48.159 --> 00:39:48.400
Of course.

00:39:48.400 --> 00:39:48.880
I'm happy to.

00:39:48.880 --> 00:39:50.719
Thank you.